Busting 3 Top Traditional Publishing Myths
In the vibrant world of book publishing, there are many publishing myths that tend to befuddle aspiring authors. The path from manuscript to bookshelf is fraught with misconceptions, particularly about an author’s roles and responsibilities in traditional publishing versus self-publishing.
Many enter this journey with preconceived notions about what publishers will and won't do for them, believing in guarantees of success, comprehensive support, and extensive marketing—all of which might not align with reality.
As a non-fiction book coach, editor, and publishing guide, I’d love to dispel some of the most persistent publishing myths surrounding traditional publishing and set the record straight.
By understanding these realities, you’ll be able to make informed decisions, set appropriate expectations, and take proactive steps toward the success of your books.
Publishing Myth One:
Traditional publishing will guarantee my book greater success in the marketplace.
TRUTH: This is a major publishing myth! The reality is that the success rates for self-publishing are about the same as for traditional publishing, but several factors need to be considered.
To be sure, traditional publishing may provide greater mainstream exposure and greater distribution, particularly in international markets and in brick-and-mortar bookstores. You may have media opportunities available via traditional publishing that you won’t have with self-publishing.
A lot of your success in the marketplace, regardless of your publishing path, will depend on your efforts as the author. It’s wise to consider yourself the chief marketing director for your own book, and be willing to be the primary ambassador for your book in the first year after launch if not for several years.
Your efforts are crucial to the book’s success.
Publishing Myth Two:
A publisher will do everything for me.
TRUTH: Most publishers these days do not have the resources to walk an author through their drafting process and provide editorial support (hence the advent of the book coach).
Often, traditional publishers expect authors to come with a complete and polished manuscript. They will offer editorial support during the revision process, but not likely during drafting.
Yes, a publisher will have a team to design and produce your book. This means the author doesn’t have to invest money upfront for these stages of book publishing, as you would with self-publishing.
Traditional publishers will work for a finite time on your book distribution (the extent will depend on many factors). In reality, publishers are busy and are pumping out many books annually.
It is more common for them to spotlight your book for a short time around publication—days or weeks—and then move on to the next title in their wheelhouse.
Some authors, even of big publishing houses, are shocked to find that their books disappear from bookstore shelves three to six months after publication.
But note that publishers’ book marketing efforts are primarily focused on bookselling channels (distribution) NOT on reaching your target audience directly (marketing).
Some will offer some degree of marketing support, but often not comprehensive or sustained support, as many authors might expect or hope. Don’t expect as a first-time author to land a fully paid-for book tour or a full calendar of speaking or media engagements, all courtesy of your publisher.
Publishing Myth Three:
A publisher will market my book to my ideal readership and build my author platform for me.
TRUTH: Most publishers expect you to come with an established platform and a clear plan for marketing your own book.
In fact, they will make decisions about taking on your book based on these factors and how much selling power YOU bring to the table, not the other way around.
They want to know in your proposal what your current following is (social media, email lists, publication), who your connections are, whether you have a website, how often you speak and teach about your subject, and the like.
I repeat: traditional publishers will NOT build your platform for you; they want to you come with one.
There is no exact quantitative information I can give you on what numbers different publishers will want to see in your author platform. One, it depends on the publisher. Two, the publishing landscape is changing all the time (as are platform spaces). Three, there are many other factors a publisher considers beyond platform when considering a book.
Generally speaking, all the Big 5 Publishers expect authors to come with a very strong platform – think numbers in the 10,000s+ across various channels, publication in major media outlets, regularly speaking, the whole 9.
Medium-sized publishers also seek a considerable platform size. Think in the thousands on each channel, regular speaking, and more.
Smaller publishers may care less about platform size in considering an author.
Pep talk: Look, I know this can feel daunting and discouraging to many creatives. I want you to know that building a strong enough platform is totally possible for you. And if you don’t have a platform, start building one now. While our team at Whale Song doesn’t specialize in helping authors implement a book platform strategy, we can help guide you toward a strategy that fits for you. Reach out to us here.
Final Thoughts on The Three Top Traditional Publishing Myths
Navigating the publishing landscape requires a clear understanding of what can realistically be expected from traditional publishers and what responsibilities lie squarely on an author’s shoulders.
The journey from manuscript to publication is not solely about finding a publisher but about partnership, preparation, and participation in the process.
Whether considering traditional publishing or exploring the possibilities of self-publishing, success ultimately depends on a combination of quality content, strategic marketing, and an engaged authorial presence.
If you're on the cusp of publishing and find these publishing myths daunting, remember that you're not alone. Whether you need guidance in navigating the publishing process, developing a marketing strategy, or building your author platform, we’re here to help.
We offer tailored coaching, editing, and publishing support services. Don't let common myths deter you from achieving your publishing goals. Get in touch with us today to learn how we may be able to support you.
Finally, if you’re trying to determine which publishing path is right for you, be sure to check out my self-paced course, Choose Your Publishing Path. This course details both traditional and self-publishing options and includes a bonus on finding agents.
