It’s time...
To tell your story.
Write your book.
Find the value of your true voice.
To express your voice, message and gifts in the way only you can.
The best part?
You don’t have to do it alone.
Through our book coaching, editing and publishing support…
… you can feel more courageous, confident, and capable in bringing your soul calling to life, in book form.
… you can enjoy the process of writing your book with expert support at your fingertips.
… you can save time, energy, resources, and your sanity with process support, writing feedback, and streamlined guidance in navigating the writing and publishing worlds.
Whale Song is a high-touch boutique creative agency specializing in helping visionary change agents write transformational non-fiction books. We show creative professionals on a mission how to write the book that can only be born through them. We help people express themselves – authentically, creatively, powerfully – through writing to make a meaningful contribution to themselves and the world.
As a company, we are champions of soulful artists and transformational change agents.
We are the team to come to if you want real, deep, human-to-human support, stellar professional book support services, and devoted partners on the path to further your own soul calling. Our attention to detail and client experience is unparalleled. We are blessed by the relationships we build with our clients and community.
We are client advocates who value healthy relationships, strive for clear communication, and act in alignment with our integrity, trust-building, and providing exceptional client experiences. We want people to feel relieved and overjoyed that they found us.
Our founder Jaime provides all of our book coaching, developmental editing, interior book formatting, and publishing support. Other incredible members of our team offer editing, book cover design, audio book production, ghostwriting, marketing, administrative support and more.
If you’re looking for an editor, book coach, or even the slightest information about writing and publishing a book – Jaime is the one.
I have been working with her for well over a year now on various projects (book editing, website editing, journal articles, proposals, etc.) and her knowledge and wisdom of this industry is evident. I’ve already recommended her to friends and coworkers who were astonished by the way she can fine-tune a sentence (or even a book) into a piece of art. You’ll walk in the door as a client and leave as a friend. Yea, she’s that person. Go for it.
MARK BARRIOS, AUTHOR, VETERAN, AND DREAM WORK /SOUL GUIDE
client praise
our special sauce
We value deep, meaningful, soulful processes over the quick, formulaic, so-called “easy” approach to writing a book. Our work is holistic – we care about and support YOU as a human, not just your words on a page.
We hold writing in reverence as a wild, powerful, creative process, rather than just a way to make money and influence people. While these things have their place in our life, we hold that relationship between you and your creation most essential.
We serve creatives, not the publishing industry. We inform our clients about the industry but don’t exist within or preach from it. We come from the therapeutic writing and personal transformation worlds, not some big publishing house.
We get our clients because we are you.
Yes, we’ll liberate, transform and potentiate the words you put on the page. AND, we are here to hold compassionate, safe space as you navigate the wild territory of book writing, help you overcome resistance, provide tools, resources and insight, keep a steady vision of your mission and vision for your book, believe in you and champion your efforts every step of the way.
We take a relationship-first approach. You get a deep level of support and companionship in a world that is all about scalable, low touch, high revenue programs where people get little or no individual support.
With Whale Song, you get ongoing personal support that makes all the difference. For this reason, many of our clients stick with us through many phases of their writing journey and often for many years.
We know the spiritual and personal growth realms VERY well. We know the world of writing books VERY well (Master’s/Professor level). Epic combo.
MEET OUR FOUNDER
jaime fleres
Jaime Fleres founded Whale Song in 2017, two decades into a long career as a professional writer, author and college professor of writing.
She has been coaching, mentoring, editing, ghostwriting, offering book proposal support, guiding creatives, publishing books and helping writers professionally since 2003.
She’s worked with hundreds of writers of memoir, self-help + personal development, spiritual and other non-fiction works.
Select highlights from Jaime’s educational and writing career:
Masters degree in Writing, with an emphasis in teaching writing, and a Bachelors in Women’s Studies and English, from San Diego State University. Graduated top of her class with honors and award distinctions from both programs
Studied at Oxford University in England on scholarship
Professional writing team management (decade +) in the areas of medicine, marketing, law, travel, health, yoga, art history, land conservation, birth and natural wellness
Professor of writing, reading and literature at San Diego State, Concordia University, and Metropolitan State University
Teaches writing workshops internationally (France, Greece and Costa Rica); regularly invited to speak at conferences, on podcasts and at other events
Served as a consultant with KN Literary Arts and Awaken Village Press, working with authors of Sounds True and Hay House, and those independently publishing
Author of Birth Your Story: Why Writing About Your Birth Matters (2017), the Honoring the Whole Planner (2019, 2020, 2021), and The Author Playbook, which she offers to her coaching clients. She also wrote a yet-unpublished memoir, and has several works forthcoming.
Given her unique Master’s-level expertise in writing and authorship, she is the perfect partner for mission-based, big-hearted visionaries seeking a trustworthy companion in their writing endeavors.
Jaime’s Healing Background
At her core, Jaime is an author, artist, visionary, and healer in her own right. Like you, she is a change agent on a mission of awakening consciousness on this planet, during this time of profound transformation.
As a skilled intuitive Guide, her work at its essence is to help people remember who they are and express that authentically, creatively, and courageously in the world to contribute to the more beautiful world we know is possible.
Jaime holds certifications in the following:
Integrative Somatic Trauma Practitioner
Shamanic Healing and Energy Medicine Practitioner
Shamanic Astrologer and Sound Healer
Certified Qoya and Yoga teacher
She guides others in Narrative Therapy processes, including her signature Heal A Story That Hurts program.
She has studied Internal Family Systems, herbalism and flower essences, ancestral healing, Non-Violent Communication, healthy relationships, Deep Imagery, Jungian psychology, and Soul-based depth counseling.
In addition to author support, she serves as a Transformational Coach and Mentor, specializing in Spirituality, Creativity, and Intimacy. You can learn more here.
When not engaged in writing and healing, Jaime can be found in the woods, eating tacos, sipping tulsi rose tea, traveling internationally, expressing herself creatively (singing, writing, painting, dancing), reading Sarah Maas or a non-fiction book in her latest realm of personal growth, and laughing with her daughter.
Jaime grew up in California; has resided in England, Peru and across the US; and currently lives in the Blue Ridge mountains of Asheville, North Carolina.
ASTROLOGY
Sun and Moon in Libra. Sagittarius Rising. North Node Leo. Mars + Mercury in Scorpio. Venus + Jupiter in Virgo in 10th house of work/career.
HUMAN DESIGN
1/3 emotional generator
MEYERS-BRIGGS
INFJ
ENNEAGRAM
4
FEATURED IN
Listen to Jaime share about storytelling, writing, and healing on the following podcasts:
client praise
Jaime’s background as a professor, writer, author, healing arts practitioner, and coach gives her a unique approach to holding sacred space and guiding her clients that is way beyond a traditional book coach.
I had the pleasure of working with Jaime to help birth my second book – through editing, coaching and book proposal support. Her background as a professor, writer/author, healing arts practitioner, and coach gives her a unique approach to holding sacred space and guiding her clients that is way beyond a traditional book coach. With these unique gifts, she can truly hold your work with a level of deep understanding and can ask the tough questions to bring forward your best work. Her support was instrumental in helping me produce a finished work that my Soul had been calling me to birth into the world! If you have a chance to work with or learn from Jaime as a Book Doula and Coach - take it!
MICHELLE HOLLING BROOKS, FOUNDER OF UNBRIDLED CHANGE AND AUTHOR OF THE HORSE CURE
why whale song?
The name Whale Song was inspired, as you might guess, by whales and their songs. Whales embody and model community, connection, depth, and voice. These deep, wise, big beings are like our clients, who have developed deep engagement with the big ideas and stories they’re here to share with the world.
Writing a book is like singing your song out into the world for those who need to hear it. It connects you to your kin in powerful ways. With this at the heart of our founding, we honor the creativity, soul calling, and heart songs of our clients and all change agents who are here to bring beauty to this world.
Jaime is a great listener and an enthusiastic connector. She is genuinely interested in the people in her life and what they have to say, which makes her very approachable, safe and easy to talk to.
She has a disarming quality about her and she is trustworthy. I really appreciate her clarity in communications, her ability to express herself articulately, with both courage and humility. She is also an exceptional writer and has helped me in my professional work and book writing journey to craft compelling communications.
ALEXANDER ZIVA, Writer and Founder of NEW EARTH ODYSSEYS
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